Politics

CAMPAIGN TO RE-ELECT MAYOR SANDRA MASTERS - CITY OF REGINA (2024)

Advisor & Freelance

I wrote, produced, and directed the feature video for Sandra Masters’ 2024 re-election campaign, emphasizing her leadership and vision for Regina’s future. Script messaging aligned with her 2024 platform, focusing on enhancing community safety, improving city operations, and investing in infrastructure. The aim was to engage voters with authenticity and clarity, reinforcing her experience and dedication to Regina.

CAMPAIGN TO RE-ELECT MAYOR SANDRA MASTERS - THERE’S MORE TO DO (2024)

To ensure the theme of the campaign didn’t get lost in the long-form campaign video, I developed a series of short cuts for Instagram Stories focusing on messaging that conveyed urgency and a simple call to action.

MAYOR SANDRA MASTERS (2020-24) - EXPLAINERS

Municipal issues can be highly complex. To ensure critical information was communicated with residents, I shot, wrote and edited explainer videos breaking down hot button issues in an easy to understand format.

CAMPAIGN TO RE-ELECT MAYOR SANDRA MASTERS - HERE’S WHAT YOU CAN COUNT ON (2024)

In addition to producing videos, I also shot, edited and wrote a series of short organic social videos with concise, digestible messaging that explained the candidate’s commitments if re-elected.

MAYOR SANDRA MASTERS (2020-24) - MAYOR’S MINUTE

I developed the Mayor’s Minute, a video series shared immediately after City Council meetings to communicate key decisions in a clear, accessible way. With meetings often running over eight hours, these concise videos ensured residents could stay informed without having to tune in for the full duration.