Tourism
HOSPITALITY SASKATCHEWAN
Agency: Phoenix Group (2021)
As Saskatchewan began to re-open in 2021, public confidence in travel and hospitality was still uncertain. While COVID-19 safety protocols remained in place, it was essential to promote safe activities, dining experiences, and accommodations to encourage local travel.
I produced and directed a video series for Hospitality Saskatchewan, designed to showcase the best of Regina and Saskatoon while reinforcing health and safety measures. Each video targeted a different audience—families and weekend explorers—highlighting unique local gems in both cities. From hotel stays to dining and entertainment, the series offered an inviting look at what was open, what was safe, and why now was the time to rediscover local travel.
This project balanced tourism promotion with responsible messaging, ensuring that viewers felt both inspired and reassured as they explored Saskatchewan’s hospitality sector once again.